December 6, 2013
The Sugared Sun Was Shining
Edward Behr, in his excellent book Prohibition, wrote that wholesalers would send attractive, well-spoken young women to stores as demonstrators, where they would "draw attention to the wine-making possibilities of their cakes (or 'bricks') while ostensibly warning against fermentation—their straight-faced cautionary patter urging buyers 'not to place the liquid in a jug and put it aside for twenty-one days because it would turn into wine … and not to stop the bottle with a cork because this is only necessary if fermentation occurs.' The bricks were sold with a label that read, 'Caution: Will Ferment and Turn into Wine.'"
All Excerpts From
No comments:
Post a Comment