Design: Periodic Table Button Nav

Overall design is ugly, but I like the concept of the periodic table buttons. I also like the mobile-friendly size of them.

http://www.les-subs.com/en/evenement/loom/

Dance for joy for Stitch

January 30, 2014

Stitch It Up

Stitch is by Sam Stephenson, the mind behind Prototype.js among other things, and solves the module problem so elegantly it makes me want to dance for joy!

All Excerpts From

MacCaw, Alex. "The Little Book on CoffeeScript." O'Reilly Media, 2012-01-19. iBooks.
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Beer can glass polymer lining

I had no idea...

January 27, 2014

Crushing It Lyons, Co | 2002

…The cans' glass polymer lining ensures the beer never contacts metal.

All Excerpts From

Acitelli, Tom. "The Audacity of Hops." Chicago Review Press, 2013. iBooks.
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Available in iBooks Store

Lagunitas Uzbeki Raga Ale

January 22, 2014

Craft Beer Logs on Boston; San Francisco; Atlanta | 1999-2001

…got an e-mail from a member of an Oregon homebrewing club who wanted him to explain the style of Lagunitas's new seasonal. The brewer typed back that it was an "Uzbeki Raga Ale." It was a completely improvised contraption designed to show his shoulder-shrug for canonical definitions; it was also funny. The member, however, was not amused, and quickly shared his chagrin with others on the homebrewing club's listserv.

All Excerpts From

Acitelli, Tom. "The Audacity of Hops." Chicago Review Press, 2013. iBooks.
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Available in iBooks Store

Farting against a gale

January 22, 2014

"Mcdonald's versus Fine Food" Manhattan | 2000

Jackson, whose oeuvre was the Rosetta Stone for whatever beer culture there was or could be, sighed at the challenge. "I still see people buying and swilling terrible beer. I sometimes think that my job is like farting against a gale, but I just keep moving forward."

All Excerpts From

Acitelli, Tom. "The Audacity of Hops." Chicago Review Press, 2013. iBooks.
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Available in iBooks Store

What happens if too broke for bankruptcy?

January 17, 2014

A Tale of Two Breweries White River Junction, Vt; Philadelphia | 1996-2000

Things got so bad that, when the new chairman considered Chapter 11, he looked at the legal fees involved and realized it was impossible: Red Bell was too broke to go bankrupt.

All Excerpts From

Acitelli, Tom. “The Audacity of Hops.” Chicago Review Press, 2013. iBooks. 
This material may be protected by copyright.

 

Available in iBooks Store

 

 

Burned Out On Joseph Heller

Well, I think I'm throwing in the towel on this one. I can't tell if the book stinks or if I'm phasing into a non-fiction cycle.

Catch-22 & Something Happened were great.

January 15, 2014

5: John

"Thirty thousand dollars for one thirtieth of an ounce? That sounds almost as good as drugs." Milo spoke with his disunited eyes fixed on a distance speculatively, each brown iris pointing off in a different direction, as though, in concert, they took in to the horizon the entirety of all that was visible to humankind.

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Closing Time Joseph Heller Category: Literary 6 Ratings

Revisionist Beer

January 13, 2014

Boos Boston; Pittsburgh | 1996

…The stuff about Samuel Adams grated on some nerves, too, as Adams was not himself a brewer but the son of the owner of a malting house, a business he quickly ran into the ground after his father's death.)

All Excerpts From

The Audacity of Hops Tom Acitelli Category: Beverages 12 Ratings

Sam Adams & the Reality of Serious Capitalist Business

January 13, 2014

Boos Boston; Pittsburgh | 1996

After more than a decade of explosive growth, steady revenues, and an epic IPO, more than 99 percent of Boston Beer's Samuel Adams line was still brewed outside of Boston, the brewery in the city's Jamaica Plain neighborhood little more than window dressing for tours and tastings and further branding (though it was also used for small batches as well as research and development).

All Excerpts From

The Audacity of Hops Tom Acitelli Category: Beverages 12 Ratings

Hop Cone Garnish

January 9, 2014

Last Call for the Old Days Hopland, Ca; Portland, or; Portland, Me | 1995-1997

…patrons could pluck a cone from the hop trellises growing over the beer garden and toss it in their beers.

All Excerpts From

Acitelli, Tom. "The Audacity of Hops." Chicago Review Press, 2013. iBooks.
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Available in iBooks Store

Gimme that Coors with the Lovely Bouquet

January 8, 2014

Attack of the Phantom Crafts Denver; St. Louis | 1994-1995

One guide noted, "It's heartening that American drinkers have taken to Blue Moon, since it decidedly does not taste like typical American beer offerings. A moderately soapy coriander nose with slight sour notes wafts from the glass, and the palate is floral, gently malty, with light bitterness." (The same guide's verdict on Coors's flagship pale lager: "A light, sweet nose smells vaguely of white wine, but who swirls and sniffs Coors?")

All Excerpts From

Acitelli, Tom. "The Audacity of Hops." Chicago Review Press, 2013. iBooks.
This material may be protected by copyright.

Available in iBooks Store

Sad, Wicked Pete

http://youtu.be/2Iw1wO-FYeg

January 6, 2014

In Prime Time San Francisco | 1994

The ads—which also included one where Slosberg, again at a red-draped table on a sidewalk, autographed photos that were then hastily crumpled and tossed by their takers—aired in 1994 in major markets like Seattle, Boston, San Francisco, and Minneapolis during prime-time hits like Seinfeld, Northern Exposure, and Melrose Place. They were watersheds for craft beer: the movement's first national television advertising campaign. And though relatively low-budget—Pete's account with Goodby, Silverstein was $1 million and Anheuser-Busch eventually hired them away with a $31 million offer—they were impactful, both financially and creatively. Stuart Elliott, the longtime advertising reporter for the New York Times, named the Pete's campaign as one of the year's top ten, right up there with pushes for Nike, Ikea, Bud Light, and McDonald's; the same article also listed campaigns for Budweiser and Bud Dry as among the ten worst. Financially, the spots were helping lift Pete's to $44 million in profits in 1994.

All Excerpts From

The Audacity of Hops Tom Acitelli Category: Beverages 12 Ratings

Cat Slaughter + Inoffensive Lager…Yum!

January 6, 2014

Unhappy Meals Rome | 1986

…one of Boston Beer's earliest neighbors was given to killing cats and mounting their bodies on stakes; it was that bad…

All Excerpts From

Acitelli, Tom. "The Audacity of Hops." Chicago Review Press, 2013. iBooks.
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Available in iBooks Store

The Exhausting Birth of Lagunitas

January 5, 2014

"the Tyranny of Fast Growth" Baghdad, Iraq; Marin County, Ca | 1991-1994

By the summer of 1994, Magee had a schedule down. He would mill grains around 9 the night before he knew he would brew, then wake up at 3 AM to start mashing the grains around 3:30. He would do the boil within a few hours and be cleaned up by 10, ready for his day job in printing sales.

All Excerpts From

The Audacity of Hops Tom Acitelli Category: Beverages 12 Ratings

Some People Have To Hug Their Vessels and Pipes Every Day

January 3, 2014

Five Hundred Miles in a Rented Honda New Ulm, Mn | 1986-1987

"You don't have to own your own brewery to make great beer," he thought. "I guess some people have to hug their very own vessels and pipes every day in order to feel good, but that wasn't a requirement for us."

All Excerpts From

Acitelli, Tom. "The Audacity of Hops." Chicago Review Press, 2013. iBooks.
This material may be protected by copyright.

Available in iBooks Store