What a terrible metaphor… (But it's my only line!)

“If you have a language that has a certain number of letters, you want to add letters so you can write more words and tell more stories,”

Genetic modification: cool

Metaphor: weirdly consumerist

http://www.nytimes.com/2014/05/08/business/researchers-report-breakthrough-in-creating-artificial-genetic-code.html?_r=0